ROAS & Ad Contribution Calculator
ROAS & Ad Contribution Calculator
Read ad revenue, included non ad costs and the spend available before contribution reaches zero.
ROAS compares attributed revenue with ad spend. It does not say how much profit the campaign left.
Enter revenue, ad spend and relevant non ad costs. Compare the ratio with contribution before drawing conclusions about the campaign.
How to use ROAS & Ad Contribution Calculator
- Enter attributed revenue, ad spend, attributed orders and all included non ad costs.
- Select Calculate result. Read the returned values alongside the assumptions below before copying, exporting or acting on the result.
Why choose this tool?
The cost view helps explain why a revenue ratio can look attractive while the contribution is small.
Before you use the result
Attribution is supplied by you. ROAS is revenue divided by spend; it is not profit or proof of incremental sales. Non ad costs must include the relevant fees and fulfillment.
Questions about ROAS & Ad Contribution Calculator
Does the tool prove the ads caused the sales?
No. Attribution is your input. The arithmetic does not establish incremental sales or campaign causation.
What should I check before using ROAS & Ad Contribution Calculator?
Check Attributed revenue, Ad spend, Attributed orders and All included non ad costs. Use the exact units shown beside the controls and replace any example values with your own inputs.
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