Markup Calculator

WHATSON / SELLER PRICING & PROFIT

Markup Calculator

Build a price from cost and markup, then read the resulting margin.

Starting values are editable examples. Enter your own supplier costs, receipts and current contract rates.

1 Cost based pricing
Seller Pricing & Profit

Markup starts from cost and adds a chosen percentage to produce a selling price.

Use a cost figure that matches the sale scope. The resulting margin can differ noticeably from the markup you entered.

01 / GET STARTED

How to use Markup Calculator

  1. Enter included unit cost and markup on cost.
  2. Select Calculate result. Read the returned values alongside the assumptions below before copying, exporting or acting on the result.
02 / A CLEARER WORKFLOW

Why choose this tool?

The price and resulting margin stay together, useful when comparing a supplier cost with a retail pricing target.

Before you use the result

Markup uses cost as its denominator; margin uses selling price. Add all relevant costs before interpreting profit.

03 / COMMON QUESTIONS

Questions about Markup Calculator

Will a 25% markup give a 25% margin?

No. Markup divides by cost, while margin divides by selling price. The percentages use different bases.

What should I check before using Markup Calculator?

Check Included unit cost and Markup on cost. Use the exact units shown beside the controls and replace any example values with your own inputs.

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