Schema Markup Planning Guide
Select the schema type for the main visible content, fill only facts shown on the page and validate the final code.
Start with the page purpose
An article, product, local business and frequently asked questions describe different page types. Choose the type that matches what a visitor can actually see and use.
Keep markup and content aligned
Names, prices, dates, ratings and answers in structured data should match the visible page. Do not add reviews, availability or business details that the page does not support.
Validate after publishing
Test the rendered page rather than only the draft code. Fix syntax errors and warnings that affect required fields, then monitor search reports without assuming a rich result is guaranteed.
Final checklist
- Choose the matching schema type
- Use visible factual information
- Keep URLs canonical
- Test the rendered page
- Review reports after updates
Frequently asked questions
Can I use the result without checking it?
No. Compare it with the original source and any current official requirement that applies to the task.
Should I keep the original source?
Yes. Keep an untouched copy until you have opened and verified the final result.
Does one setting work for every case?
No. File requirements, rates, dates and official rules can differ, so use settings that match the real destination.
