Attributed revenue
Campaign totals · PKR
Allowed range: 0 to 1000000000
ROAS & Ad Contribution Calculator
Read ad revenue, included non ad costs and the spend available before contribution reaches zero.
Open this toolROAS compares attributed revenue with ad spend. It does not say how much profit the campaign left.
Enter revenue, ad spend and relevant non ad costs. Compare the ratio with contribution before drawing conclusions about the campaign.
Inputs and controls
Ad spend
Campaign totals · PKR
Allowed range: 0 to 1000000000
Attributed orders
Campaign totals · orders
Allowed range: 1 to 1000000
All included non ad costs
Campaign totals · PKR
Allowed range: 0 to 1000000000
How to use
- Enter attributed revenue, ad spend, attributed orders and all included non ad costs.
- Select Calculate result. Read the returned values alongside the assumptions below before copying, exporting or acting on the result.
Why use this tool
The cost view helps explain why a revenue ratio can look attractive while the contribution is small.
Before relying on the result
Attribution is supplied by you. ROAS is revenue divided by spend; it is not profit or proof of incremental sales. Non ad costs must include the relevant fees and fulfillment.
Tool limitations
Attribution is supplied by you. ROAS is revenue divided by spend; it is not profit or proof of incremental sales. Non ad costs must include the relevant fees and fulfillment.
Questions
Does the tool prove the ads caused the sales?
No. Attribution is your input. The arithmetic does not establish incremental sales or campaign causation.
What should I check before using ROAS & Ad Contribution Calculator?
Check Attributed revenue, Ad spend, Attributed orders and All included non ad costs. Use the exact units shown beside the controls and replace any example values with your own inputs.
Source page last modified: 2026-10-01T18:05:21+00:00. This profile describes the tool; use its page to run it.
Markdown profile