# ROAS & Ad Contribution Calculator

Read ad revenue, included non ad costs and the spend available before contribution reaches zero.

[Open this tool](https://whatson.pk/roas-calculator/)

Category: Seller Pricing & Profit

ROAS compares attributed revenue with ad spend. It does not say how much profit the campaign left.

Enter revenue, ad spend and relevant non ad costs. Compare the ratio with contribution before drawing conclusions about the campaign.

## Inputs and controls

* Attributed revenue (PKR). Allowed range: 0 to 1000000000
* Ad spend (PKR). Allowed range: 0 to 1000000000
* Attributed orders (orders). Allowed range: 1 to 1000000
* All included non ad costs (PKR). Allowed range: 0 to 1000000000

## How to use

* Enter attributed revenue, ad spend, attributed orders and all included non ad costs.

* Select Calculate result. Read the returned values alongside the assumptions below before copying, exporting or acting on the result.


## Why use this tool

The cost view helps explain why a revenue ratio can look attractive while the contribution is small.


## Before relying on the result

Attribution is supplied by you. ROAS is revenue divided by spend; it is not profit or proof of incremental sales. Non ad costs must include the relevant fees and fulfillment.


## Tool limitations

Attribution is supplied by you. ROAS is revenue divided by spend; it is not profit or proof of incremental sales. Non ad costs must include the relevant fees and fulfillment.

## Questions

### Does the tool prove the ads caused the sales?

No. Attribution is your input. The arithmetic does not establish incremental sales or campaign causation.

### What should I check before using ROAS & Ad Contribution Calculator?

Check Attributed revenue, Ad spend, Attributed orders and All included non ad costs. Use the exact units shown beside the controls and replace any example values with your own inputs.

Source page last modified (UTC): 2026-10-01T18:05:21+00:00

This profile describes the tool. It does not execute it or supply a professional certification.