Visitors in period
Traffic and conversion · visitors
Allowed range: 0 to 1000000
Sales & Profit Scenario Planner
Turn traffic and three conversion assumptions into order revenue and contribution forecasts.
Open this toolTraffic becomes orders only under a conversion assumption. Several scenarios make that uncertainty easier to see.
Enter low, base and high conversion rates in order, then compare revenue and contribution with the same order costs.
Inputs and controls
Low conversion
Traffic and conversion · %
Allowed range: 0 to 100
Base conversion
Traffic and conversion · %
Allowed range: 0 to 100
High conversion
Traffic and conversion · %
Allowed range: 0 to 100
Average order revenue
Order and period economics · PKR
Allowed range: 0 to 1000000000
Non ad variable cost per order
Order and period economics · PKR
Allowed range: 0 to 1000000000
Fee on order revenue
Order and period economics · %
Allowed range: 0 to 100
Period ad budget
Order and period economics · PKR
Allowed range: 0 to 1000000000
Period fixed cost
Order and period economics · PKR
Allowed range: 0 to 1000000000
How to use
- Enter visitors in period, low conversion, base conversion and high conversion.
- Enter average order revenue, non ad variable cost per order, fee on order revenue, period ad budget and period fixed cost.
- Select Calculate result. Read the returned values alongside the assumptions below before copying, exporting or acting on the result.
Why use this tool
The three cases show how a change in conversion affects the plan without presenting one assumed rate as a prediction.
Before relying on the result
Low ≤ base ≤ high must hold. Expected orders can be fractional. Do not count the same ads in variable cost and period spend. Assumed conversion is not a prediction of demand.
Tool limitations
Low ≤ base ≤ high must hold. Expected orders can be fractional. Do not count the same ads in variable cost and period spend. Assumed conversion is not a prediction of demand.
Questions
Can expected orders include decimals?
Yes. They describe an average scenario. Actual completed order counts will be whole numbers.
What should I check before using Sales & Profit Scenario Planner?
Check Visitors in period, Low conversion, Base conversion and High conversion. Use the exact units shown beside the controls and replace any example values with your own inputs.
Source page last modified: 2026-10-01T18:05:21+00:00. This profile describes the tool; use its page to run it.
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