# Sales & Profit Scenario Planner

Turn traffic and three conversion assumptions into order revenue and contribution forecasts.

[Open this tool](https://whatson.pk/forecast-calculator/)

Category: Seller Pricing & Profit

Traffic becomes orders only under a conversion assumption. Several scenarios make that uncertainty easier to see.

Enter low, base and high conversion rates in order, then compare revenue and contribution with the same order costs.

## Inputs and controls

* Visitors in period (visitors). Allowed range: 0 to 1000000
* Low conversion (%). Allowed range: 0 to 100
* Base conversion (%). Allowed range: 0 to 100
* High conversion (%). Allowed range: 0 to 100
* Average order revenue (PKR). Allowed range: 0 to 1000000000
* Non ad variable cost per order (PKR). Allowed range: 0 to 1000000000
* Fee on order revenue (%). Allowed range: 0 to 100
* Period ad budget (PKR). Allowed range: 0 to 1000000000
* Period fixed cost (PKR). Allowed range: 0 to 1000000000

## How to use

* Enter visitors in period, low conversion, base conversion and high conversion.

* Enter average order revenue, non ad variable cost per order, fee on order revenue, period ad budget and period fixed cost.

* Select Calculate result. Read the returned values alongside the assumptions below before copying, exporting or acting on the result.


## Why use this tool

The three cases show how a change in conversion affects the plan without presenting one assumed rate as a prediction.


## Before relying on the result

Low ≤ base ≤ high must hold. Expected orders can be fractional. Do not count the same ads in variable cost and period spend. Assumed conversion is not a prediction of demand.


## Tool limitations

Low ≤ base ≤ high must hold. Expected orders can be fractional. Do not count the same ads in variable cost and period spend. Assumed conversion is not a prediction of demand.

## Questions

### Can expected orders include decimals?

Yes. They describe an average scenario. Actual completed order counts will be whole numbers.

### What should I check before using Sales & Profit Scenario Planner?

Check Visitors in period, Low conversion, Base conversion and High conversion. Use the exact units shown beside the controls and replace any example values with your own inputs.

Source page last modified (UTC): 2026-10-01T18:05:21+00:00

This profile describes the tool. It does not execute it or supply a professional certification.